The Brutal Cost of Playing It Safe: Lessons from “I’m Thinking of Ending Things”
I hated the ending of I’m Thinking of Ending Things the first time. Six years later, a two-hour breakdown showed me it was about the cost of never taking the shot.
Chris Garin
I didn't want to choose between building software, building an audience, and selling stuff.
So I learned how to do all three 😄
The work
A few things I've built, grown, and sold
for clients and for myself.

A YouTube series about the biggest brands in Southeast Asia and the Philippines.
The writing
The stuff I overthink, written down.
Brands, business, and 1am rabbit holes.
I hated the ending of I’m Thinking of Ending Things the first time. Six years later, a two-hour breakdown showed me it was about the cost of never taking the shot.
The thing I kept noticing on calls with founders, the first two clients who proved it could work, and why I named the company Gravity.
I scrolled ten years back through my first company’s Facebook page and found a younger version of me already chasing everything I’m chasing now.