National Bookstore is one of the most recognizable brands in the Philippines. The story of how it all started is an inspiring rags to riches tale. Soccoro Ramos, or Nanay Coring, as she’s more commonly known as, was at one point peeling the paper off of old cigarettes so that they can be reused in making fresh cigarette sticks and she was making around 5 cents per pack of cigarettes. Not to mention that National Bookstore was already around during World War 2 when the Japanese were here.
What's even more mind blowing is that at that point because due to censorship during the Japanese occupation, books weren’t really the wisest thing to sell, and so the story of how Soccoro Ramos, it’s the story of how she navigated this period by selling anything that the Japanese soldiers needed is pretty amazing.
Learn about the complete history of National Bookstore in this video
My name is Chris - and I talk about brands in the Philippines. Subscribe to my YouTube channel for more videos.
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